Xi County Rural E-commerce Training Base officially opened. Photo by Zhang Ruiqiang China News Service, Taiyuan, November 20 (Ren Lina) “China’s rural e-commerce market is in a blowout state, and rural e-commerce is showing the potential of starting a prairie fire, opening a new page in the history of China’s e-commerce.” On the 20th, China Qu Tianjun, inspector of the International Cooperation and Social Poverty Alleviation Department of the State Council Poverty Alleviation Office, said this at the opening ceremony of the rural e-commerce poverty alleviation training base in Xi County, Shanxi Province.
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Qu Tianjun said that in May 2015, China’s State Council Poverty Alleviation Office launched an e-commerce poverty alleviation pilot in Longnan; China’s Ministry of Finance and the Ministry of Commerce launched a comprehensive demonstration pilot project for e-commerce into rural areas in 200 counties.
At the same time, industry giants such as Taobao, JD.com, and Suning are accelerating the layout of “rural e-commerce”; Lenovo’s investment in agricultural supplies e-commerce “Cloud Farm” has triggered another hot spot for rural e-commerce in China; the “local princes” of rural e-commerce ” are also competing for land. Zhejiang’s Ganjie.com has massively expanded beyond the province, covering 10,000 villages; Shanxi’s Lecun Tao has also exported its model to neighboring provinces, with more than 10,000 village-level sites; there are also Taobao and Village Shopkeeper Many similar rural e-commerce platforms such as Cuncunle and Cuncunle have been established one after another.
Qu Tianjun said that with the development of China’s rural informatization construction, the rural e-commerce market has shown a blowout state. National policies have been intensively introduced, e-commerce companies have gone to the countryside one after another, rural talents have accelerated their return, and the development model has changed. The competition to explore has opened a new page in the history of China’s e-commerce.
According to statistics from the Ministry of Commerce of China, in the first half of 2016, China’s rural online retail sales were 316.348 billion yuan, and the scale continued to grow rapidly, 4.04 percentage points higher than the national urban online retail sales. The development of China’s rural e-commerce has become a prairie fire. .
Qu Tianjun said that the introduction of e-commerce into rural areas not only allows farmers to buy whatever they want, but also enables agricultural products(Quotes000061,Buy) Sell if you want. For farmers, it can not only cut out the middlemen of agricultural products, increase economic income, but also get closer to the market.
It is understood that at present, targeted poverty alleviation and targeted poverty alleviation are being implemented across the country. An information-based e-commerce poverty alleviation model that uses e-commerce as a means to stimulate online entrepreneurship and online consumption and promote the sales of specialty products in poor areas has been adopted by China The State Council Poverty Alleviation Office lists it as one of the top ten targeted poverty alleviation projects in the country.
Xi County, Linfen City, Shanxi Province, a national-level poverty-stricken county, is rich in pear fruits with unique quality. It has a 2,500-year history of planting pear trees. It is named the “Hometown of China’s Golden Pear” by the Ministry of Agriculture of China. It is rich in Yulu fragrant pears. Known as “China’s Great American Pear”.
According to reports, the Xi County Party Committee and County Government regard the development of e-commerce as an important tool to win the battle against poverty. They have established an e-commerce office, built an e-commerce poverty alleviation incubation base in Xi County, and organized e-commerce across the county many times. Businessmen went to other places for study and inspection, and invited experts to Xi County to give training lectures. At present, the Xi County E-commerce Incubation Base has become the “Shanxi Provincial Maker Space” selected by the Shanxi Provincial Department of Science and Technology, and is the first batch of “Star Creation Worlds” registered with the Ministry of Science and Technology of China.
At present, Xi County is taking advantage of the favorable opportunity of the country’s vigorous development of e-commerce to strive to build the largest e-commerce training base in the north to help people get rid of poverty and become prosperous. On the 20th, Xi County held an e-commerce poverty alleviation lecture (first phase) and the opening ceremony of the rural e-commerce training base to jointly discuss the development of rural e-commerce and jointly promote e-commerce poverty alleviation.